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Nokia revealed the result of its recent collaboration with Central Saint Martins (CSM) College of Art and Design at the Future of Mobile Design exhibition. For six months 25 Industrial Design MA students from London's CSM College of Art and Design have been working to a broad brief set by Nokia's design team to create concepts for a premium but mass market mobile communications device capable of providing 4 or 5G multimedia services up to the year 2015.
The students worked for a cash prize and more importantly, for the chance to work side-by-side with Nokia's design team during a summer placement at the Nokia design studios near London. The winning design was also made into a Nokia made dummy handset for the specially-hosted exhibition in London's Air Gallery.
Exceeding all expectations, the results proved to be both varied and thought-provoking. Although technology was a primary focus, students followed unique routes. They placed emphasis on everything from the use of senses as yet untapped by phones, through to areas of growing significance such as biodegradability, sustainability, customization, social capital and surveillance. Anthony Dalby, Director - Nokia Design said "The project work we reviewed showed depth as well as breadth of understanding. It was clear they had discussed the issues together but still managed to explore and deliver a diversity of ideas and observations. It was the exploration of these observations that was most rewarding and exceeded our expectations." According to Ben Hughes, Course Director, Central St Martins, "The various approaches reflect the diverse backgrounds and cultures of the designers taking part in this project. Twelve countries were represented and each student had a different background ranging from genetic engineering and architecture to fine art." The students have been given real insight into the many considerations that are associated with mobile phone design. These include lectures throughout the project from experts in design trends, technology and manufacturing and advice from industrial design and technology expert Mike Woods from London-based agency Tangerine. From the two dozen entries submitted Nokia chose Daniel Meyer's design – a mobile device inspired both by the advent of video calling and the traditional practice of carrying pictures of friends or family members with you.  The handset is designed to sit as a picture frame wherever the user is, serving the dual purpose of communications device and a comforting familiar focal point; at home, at work or in a hotel while away on business. |