Samsung has kept ease of use in mind rather than a fancy design or a huge touchscreen while designing the SCH-u310 Knack, which is aimed at older and visually impaired Verizon customers. The Knack is molded into a clamshell form factor and has many features that brings technology much closer to the elderly than before.

The phone has a generous 2.2-inch display with a pared down interface that leaves complex navigation of menus and submenus out of the scene and a keypad with big buttons that are painted with easily distinguishable numerals. A dedicated 911 key sits alongside an ICE (In Case of Emergency) button providing access for up to three contacts to ensure help at the right time. The headset and power port covers are painted red and blue in contrast with the handset’s black hue to be differentiated effortlessly and there’s also a speaker-independent voice dialing application to enable calling without much fiddling with numbers. If you think you know somebody who could put the Samsung u310 to good use, head over to Verizon to get it at just $39.99 with a new two-year agreement.

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