US armed forces decided to use videogames, internet sites, helicopter and aircraft simulators and SMS with new army slogans. The place for devising such methods is Fort Nox where hundreds of military and civil experts try to find new ways of attracting new recruits. Such methods are also used by civil companies so one of the Microsoft employees used the method to engage people in net conference. The basis for such method are such novelties as text mobile messages and blogs – everything that can attract attention of the modern generation.