About a week ago a new SMS service was launched in Italy. It is called Consumatori and allows to find out average prices for vegetables. A customer has to send an SMS to a certain number indicating a product s/he is interested in and the answer will come with the average price for that product. The service has processed over 1 million SMS during the first working week. The exact data are: 434879 SMS were sent, 743822 SMS were received. As it turned out the most popular product in Italy are tomatoes (167458 SMS requests), apples (154560 SMS requests), oranges (73156 requests) and peaches (51944 requests). The creators of the service are in a state of deep shock: they did not expect their project to be so popular. Now they are going to include not only vegetables and fruits but also some other products.